Tuesday 3 February 2015

Re-ments

In my previous post, I talked about Hello Kitty and Rilakkuma, two kawaii characters. Today I will talk about something that is strongly associated with them.

Re-Ment is the name of a Japanese company which produces detailed accessories for play and collecting. The name Re-Ment comes from the slogan “Reform the Entertainment”, which I believe came from the desire to create more variety in toys at a time when miniatures were largely action figures geared towards boys. Re-ments are hyper realistic items in 1:6 scale, which is also known as playscale.  Every two inches in doll world represents one foot in the real world. To put this explanation in simpler terms, a 12 inch Ken doll represents a six-foot tall person in real life. To sum it up, re-ments are accessories in a size suitable for Barbie-size dolls.
Re-ments can be purchased online: http://www.modes4u.com/en/cute/c197_Re-Ment-Miniature.html/page/all

Most re-ments are detailed food and kitchen items. Many of these are either shaped as or decorated with features of certain cartoon characters or made to accompany these characters. From my time on YouTube, the most popular characters for re-ments are Rilakkuma and Hello Kitty. I have also seen Mickey Mouse re-ments but the Japanese characters seem to be more common.
What makes these miniatures different than the miniature food collection I described in a previous post http://ireneyeema.blogspot.ca/2014/09/i-have-collection-of-miniature-food.html , is that along with realistic details such as food textures, these food items are usually in colors and shapes of the Japanese characters. They will also incorporate features of the characters, for example the hair bow of Hello Kitty or the ears and nose of Rilakkuma. The cartoon colors and features add to the kawaii quality while somewhat diminishing the realistic appearance of the items.

Re-ments are usually sold as themed sets. One example is the breakfast set pictured below.

Picture courtesy of baanbetalet.com

This Rilakkuma breakfast set includes breakfast food items, plates, utensils, and cooking implements such as the frying pan and skillet. Each item is very detailed. Most are either decorated with a Rilakkuma logo or picture, or are actually shaped as this bear character. You can see that the realistically textured omelet, set on a red and white gingham patterned plate, has a red Rilakkuma drawing on it. The fried egg in the red frying pan is in the shape of Rilakkuma’s head with its bear ears. The slices of bread topped with egg are also realistically textured and are in the shape of Rilakkuma. They are accompanied by some lettuce and cherry tomatoes. The plate holding these slices of bread is also in a bear head shape. There is a very detailed realistic looking spatula and even a bottle of ketchup complete with Rilakkuma label.
The following is an example of a Hello Kitty re-ment set.
Picture courtesy of ilovemyshopping.com


This set includes kitchen items such as a rice cooker, food thermos, coffee thermos, loaf of bread, basket of buns, sugar container, and rolling pin. As you can see, the rice cooker is very detailed and has a lid that actually opens. It is decorated with Hello Kitty pictures and logo. There is even a rice scoop. Both the food and coffee thermos are decorated with pictures of Hello Kitty. The bread basket contains Hello Kitty and mouse-shaped buns. The Hello Kitty logo is printed along the rolling pin. Miniature baking tins, one of which is embossed with the bobtail cat’s head, are very kawaii finishing touches to this set.

The following are pictures of more re-ment sets:
Picture courtesy of amazon.com
Picture courtesy of the hollycopter.com



Picture courtesy of thehollycopter.com
Picture courtesy of thehollycopter.com

These re-ments can be used to create diaromas or scenes. The following are miniature diaromas from TheHollycopter.com:
Picture courtesy of thehollycopter.com

Picture courtesy of thehollycopter.com

Picture courtesy of thehollycopter.com
Two YouTube channels that feature video re-ment unboxings are:
I became familiar with re-ments and Rilakkuma while watching videos on these YouTube channels. In fact, most of the re-ments reviewed feature the “relaxed bear” character. I suppose it is the relaxed nature of this bear which lends itself perfectly to being a mascot for miniature food.
 

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